Services
I specialize in elevating your brand through strategic communication. My expert advisory services are built around five key pillars: Corporate Communication, Crisis Communication, Sustainability Branding, Internal Communications, and Executive Branding. Each pillar is designed to enhance your brand’s presence, resilience, and impact, ensuring that your message is not only heard but resonates with your audience. Partner with me to craft compelling narratives, navigate challenges, champion sustainability, foster internal cohesion, and amplify executive visibility. Discover how Abouthebrand can transform your communication strategy, drive success and positively impact society.
At the end of the day, It’s all about your brand.
Corporate Communications
It’s is about how your brand echoes in the hearts and minds of your stakeholders through its values, purpose and overall organization DNA. It identifies how your organization acts as a corporate citizen, how it impacts society, how it sets its goals, ambitions vision for the future.
Crisis Communications
Crisis happens! It’s not a matter of what but when. Crisis communications is embedded into your crisis and recovery plans, anticipating as much as possible the different scenarios of disruptive events that will occur into your organisation. It’s about proactively anticipating how to address the need for information from your communities, ecosytems and stakeholders in times of trouble.
Sustainability Branding
Sustainability Branding is about creating a brand identity that is not only profitable, but also ethical, environmental, and socially responsible. Consumers today are more aware of values than just financial performance. It’s also about making the best of regulatory compliance such as SFDR or ESG to transform your organization into a truly recognized sustainable brand
Internal Communications
Internal communications is about creating interactive channels of communications within your organization, not only top-down but also and foremost bottom-up and transversal, between different internal “tribes” such as Business units, expertise groups, seniority levels, generations and other more societal communities. It’s about creating an environment of trust and professionalism to support HR leaders in achieving high levels of retention, valued employer branding and talent attractivity.
Executive Branding
Executive branding is designed to help leaders/ C-levels build a strong personal branding in line with the brand identity of the organisation they represent. It helps them become better thought leaders, executive ambassadors when exposed to speeches, media coverage, conferences and other public events.
abouthebrand.lu 