Category: Uncategorized

  • From compliance to credibility: The power of sustainability communications in today’s regulatory landscape

    The rapidly evolving regulatory environment in Europe, particularly with frameworks such as the Corporate Sustainability Reporting Directive (CSRD) and Environmental, Social, and Governance (ESG) standards, is pushing organizations to make significant investments in sustainability compliance. Larger corporations have already begun aligning their operations to meet these stringent standards, and it…

  • Unlock the Secret to Brand Success: Why Real Corporate Citizenship is Your Strategic Game-Changer!

    In an era where Corporate Social Responsibility (CSR) is a buzzword, many organizations tout their CSR policies as a testament to their commitment to societal well-being. However, a critical gap often exists between these policies and the perception of their alignment with the organization’s core values, or “corporate DNA.” This…

  • Welcome to the Abouthebrand Blog!

    I’m thrilled to launch this platform as a space for sharing insights, experiences, and thought leadership centered around our core services: Corporate Communication, Crisis Communication, Sustainability Branding, Internal Communications, and Executive Branding. Here, we will regularly delve into each of these pillars, offering you valuable perspectives and practical advice. Expect…